{"id":3989,"date":"2026-10-13T20:32:55","date_gmt":"2026-10-13T18:32:55","guid":{"rendered":"https:\/\/yanus.at\/?p=3989"},"modified":"2026-10-13T20:32:55","modified_gmt":"2026-10-13T18:32:55","slug":"viena-da-lumina-verde-pentru-preluarea-de-jd-com-a-mamei-mediamarkt-ceconomy","status":"publish","type":"post","link":"https:\/\/yanus.at\/ro\/wien-gibt-gruenes-licht-fuer-jd-com-uebernahme-von-mediamarkt-mutter-ceconomy\/","title":{"rendered":"Viena d\u0103 deschidere pentru preluarea JD.com a mamei Mediamarkt Ceconomy"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Guvernul federal austriac a aprobat preluarea planificat\u0103 a Ceconomy, holding-ul mam\u0103 al Mediamarkt \u0219i Saturn, de c\u0103tre corpora\u021bia tehnologic\u0103 chinez\u0103 JD.com. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"323\" src=\"https:\/\/yanus.at\/wp-content\/uploads\/2026\/10\/img_8548.jpg\" class=\"wp-image-4012\" srcset=\"https:\/\/yanus.at\/wp-content\/uploads\/2026\/10\/img_8548.jpg 460w, https:\/\/yanus.at\/wp-content\/uploads\/2026\/10\/img_8548-300x211.jpg 300w, https:\/\/yanus.at\/wp-content\/uploads\/2026\/10\/img_8548-18x12.jpg 18w, https:\/\/yanus.at\/wp-content\/uploads\/2026\/10\/img_8548-130x90.jpg 130w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><figcaption class=\"wp-element-caption\">Ministrul Economiei Wolfgang Hattmannsdorfer Foto: Parlamentsdirektion\/Thomas Topg<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ministrul Economiei Wolfgang Hattmannsdorfer a confirmat decizia \u0219i a men\u021bionat \u201econdi\u021bii stricte\u201c care sunt legate de aprobare. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nu a precizat care sunt condi\u021biile concrete implicate. Decizia final\u0103 privind preluarea r\u0103m\u00e2ne \u00een continuare \u00een seama Comisiei UE, care examineaz\u0103 \u00een prezent fuziunea din perspectiv\u0103 a dreptului concuren\u021bei.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un gigant al electronicii cu o istorie austriac\u0103<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ceconomy este, cu aproximativ 1.000 de magazine Mediamarkt \u0219i Saturn \u00een 11 \u021b\u0103ri europene, unul dintre cei mai mari comercian\u021bi de electronic\u0103 din continent. \u00cen Austria, grupul opereaz\u0103 peste 40 de loca\u021bii \u0219i angajeaz\u0103 mai mul\u021bi mii de angaja\u021bi. Compania, care a ap\u0103rut din fosta grup\u0103 Metro, se confrunt\u0103 de ani de zile cu margini \u00een sc\u0103dere \u00een comer\u021bul tradi\u021bional \u0219i cu o concuren\u021b\u0103 din ce \u00een ce mai mare din partea platformelor online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JD.com este unul dintre cei mai mari concernuri de comer\u021b electronic \u0219i logistic\u0103 din China, cu o cifr\u0103 de afaceri anual\u0103 de peste 150 de miliarde de euro \u00een 2023. Grupul opereaz\u0103 una dintre cele mai mari re\u021bele de logistic\u0103 proprii din China \u0219i a investit mai intensiv \u00een ultimii ani \u00een expansiune interna\u021bional\u0103, printre altele \u00een depozite \u0219i centre de distribu\u021bie \u00een Europa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Proceduri de evaluare na\u021bionale ca parte a unui model la nivelul UE<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aprobarea Austriei se \u00eencadreaz\u0103 \u00eentr-o procedur\u0103 mai larg\u0103: Deoarece Ceconomy opereaz\u0103 \u00een mai multe state UE, pe l\u00e2ng\u0103 Comisia UE trebuie ca \u0219i statele membre individuale s\u0103 efectueze controale de investi\u021bii na\u021bionale atunci c\u00e2nd ar putea fi afectate infrastructuri critice sau sectoare relevante pentru securitate. Comer\u021bul electronic nu se \u00eencadreaz\u0103 \u00een principiu \u00een domeniul de control al unor verific\u0103ri de acest fel \u00een Austria, cu toate acestea, achizi\u021bii de c\u0103tre investitori din state non-UE sunt supuse unei verific\u0103ri administrative de la amendarea Legii de control al investi\u021biilor 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proceduri similare se desf\u0103\u0219oar\u0103 \u00een paralel \u00een Germania, unde Ceconomy are sediul principal \u00een D\u00fcsseldorf, precum \u0219i \u00een alte \u021b\u0103ri cu prezen\u021b\u0103 Mediamarkt cum ar fi \u021a\u0103rile de Jos, Spania \u0219i Italia. Comisia UE examineaz\u0103 fuziunea din perspectiva concentr\u0103rii pe pia\u021b\u0103, deoarece JD.com ar ob\u021bine prin achizi\u021bie accesul la o re\u021bea de filiale europene bine stabilite \u0219i la o marc\u0103 comercial\u0103 cunoscut\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Investi\u021bii din China \u00een comer\u021bul cu am\u0103nuntul european<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Intrarea investitorilor chinezi \u00een comer\u021bul cu am\u0103nuntul european nu este o chestiune izolat\u0103. Alibaba de\u021bine de ani de zile participa\u021bii la companii de logistic\u0103 \u00een Europa, iar Temu \u0219i Shein au modificat semnificativ pia\u021ba online european\u0103 \u00een ultimii doi ani. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O achizi\u021bie a unui comerciant sta\u021bionar bine stabilit cu infrastructur\u0103 fizic\u0103 \u0219i nume de marc\u0103 cum ar fi Mediamarkt ar fi \u00eens\u0103 o nou\u0103 dimensiune a angajamentului!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru JD.com, tranzac\u021bia ar oferi acces direct la locuri de depozitare, date de clien\u021bi \u0219i o re\u021bea de distribu\u021bie \u00een Europa central\u0103, f\u0103r\u0103 a trebui s\u0103 construiasc\u0103 singur o marc\u0103 de la zero. Pre\u021bul de cump\u0103rare pentru Ceconomy nu a fost public precizat p\u00e2n\u0103 acum, estim\u0103rile din industrie variaz\u0103 de la un volum \u00een intervalul miliardelor de cifre mici, \u00een func\u021bie de pre\u021bul final al ofertei pe ac\u021biune.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru Austria, achizi\u021bia \u00eenseamn\u0103 \u00een mod concret c\u0103 aproximativ 40 de filiale Mediamarkt \u0219i Saturn, precum \u0219i locurile de munc\u0103 asociate, ar c\u0103dea sub noi structuri de proprietate \u00een cazul \u00een care Comisia UE ar aproba \u00een final. De asemenea, ar fi afecta\u021bi furnizorii locali \u0219i partenerii logistici care colaboreaz\u0103 cu locurile de desfacere Ceconomy. Un calendar definitiv pentru finalizarea procedurii de examinare a UE nu a fost precizat p\u00e2n\u0103 acum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Surs\u0103: derstandard.at | <a href=\"https:\/\/www.derstandard.at\/story\/3000000343508\/214sterreich-stimmt-220bernahme-der-mediamarkt-mutter-durch-jdcom-zu\" target=\"_blank\" rel=\"noopener\">Articolul original<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Ministrul Economiei Hattmannsdorfer vorbe\u0219te despre condi\u021bii stricte, detaliile sunt \u00eenc\u0103 necunoscute. Comisia UE examineaz\u0103 \u00eenc\u0103 acordul de miliarde.<\/p>","protected":false},"author":3,"featured_media":4013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\nMehr lesen: {url}\n\n{tags}\n#YANUS","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2,"attached_media":[{"id":4013,"url":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/10\/img_8550.jpg","type":"image\/jpeg"}]},"_wpas_customize_per_network":false},"categories":[1,20],"tags":[292,291,290,293],"class_list":["post-3989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europa","category-wirtschaft","tag-alexander-hattmannsdorfer","tag-ceconomy","tag-jd-com","tag-mediamarkt"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/10\/img_8550.jpg","_links":{"self":[{"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/posts\/3989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/comments?post=3989"}],"version-history":[{"count":1,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/posts\/3989\/revisions"}],"predecessor-version":[{"id":4014,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/posts\/3989\/revisions\/4014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/media\/4013"}],"wp:attachment":[{"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/media?parent=3989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/categories?post=3989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/tags?post=3989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}