{"id":3784,"date":"2026-09-13T09:10:09","date_gmt":"2026-09-13T07:10:09","guid":{"rendered":"https:\/\/yanus.at\/?p=3784"},"modified":"2026-09-13T09:10:09","modified_gmt":"2026-09-13T07:10:09","slug":"portretul-concernului-xiaomi-smartphone-cu-ambitiuni-auto-pentru-europa","status":"publish","type":"post","link":"https:\/\/yanus.at\/ro\/portraet-xiaomi-smartphone-konzern-mit-auto-ambitionen-fuer-europa\/","title":{"rendered":"Portret: Xiaomi, concern de smartphone-uri cu ambi\u021biile auto pentru Europa"},"content":{"rendered":"

Xiaomi, fondat \u00een 2010 de Lei Jun la Beijing, a fost ini\u021bial un produc\u0103tor pur de smartphone-uri \u0219i electronice. Cu produse precum baterii externe, br\u0103\u021b\u0103ri fitness \u0219i dispozitive Android ieftine, compania a construit \u00eentr-o scurt\u0103 perioad\u0103 o marc\u0103 global\u0103 care se num\u0103r\u0103 astazi printre cele mai mari grupuri tehnologice din Asia dup\u0103 venituri. <\/p>\n\n\n\n

Potrivit unui raport de la tz.de, Xiaomi a anun\u021bat acum lansarea oficial\u0103 pe pia\u021b\u0103 a ma\u0219inilor electrice \u00een Germania \u0219i a prezentat un model SUV care ar trebui s\u0103 fie semnificativ mai ieftin dec\u00e2t ma\u0219inile electrice de lux consacrate.<\/p>\n\n\n\n

Ascensiune<\/h3>\n\n\n\n

Lei Jun, anterior angajat ca investor \u0219i manager software \u00een China, a fondat Xiaomi cu scopul de a oferi tehnologie de \u00eenalt\u0103 calitate la pre\u021buri mai mici dec\u00e2t concuren\u021bii occidentali precum Apple sau Samsung. <\/p>\n\n\n\n

Saltul \u00een industria automobil\u0103 s-a f\u0103cut abia \u00een 2021, c\u00e2nd Xiaomi a anun\u021bat o diviziune proprie de ma\u0219ini electrice \u0219i a investit miliarde \u00een dezvoltare \u0219i produc\u021bie. \u00cen 2024, compania a lansat SU7, primul s\u0103u vehicul de serie pe pia\u021ba chinez\u0103, care conform declara\u021biilor sale a atins numere mari de v\u00e2nz\u0103ri \u00eentr-o scurt\u0103 vreme.<\/p>\n\n\n\n

Lansarea \u00een Germania anun\u021bat\u0103 acum conform tz.de marcheaz\u0103 un alt pas al internacionaliz\u0103rii. Xiaomi urmeaz\u0103 astfel al\u021bi produc\u0103tori auto chinezi precum BYD sau Nio, care \u00eencearc\u0103 deja de ani de zile s\u0103 se stabileasc\u0103 \u00een Europa. SUV-ul prezentat trebuie s\u0103 se laude cu un pre\u021b de intrare semnificativ mai mic dec\u00e2t modelele comparabile ale produc\u0103torilor consacra\u021bi, dup\u0103 cum rezult\u0103 din relat\u0103rile media.<\/p>\n\n\n\n

Re\u021bele \u0219i influen\u021b\u0103<\/h3>\n\n\n\n

Xiaomi gestioneaz\u0103 un ecosistem larg din produse proprii \u0219i companii partenere, de la dispozitive smart-home la biciclete electrice, \u0219i este implicat \u00een numero\u0219i furnizori \u0219i parteneri tehnologici \u00een China. <\/p>\n\n\n\n

Pentru produc\u021bia automobil\u0103, compania colaboreaz\u0103 cu produc\u0103tori de fabricare chinezi consacra\u021bi \u0219i produc\u0103tori de baterii. \u00cen Europa, Xiaomi este deja conectat prin afacerile sale cu smartphone-uri \u0219i electronice cu parteneri de distribu\u021bie, lan\u021buri de electronice \u0219i furnizori de servicii mobile, o distribu\u021bie care ar putea fi utilizat\u0103 \u0219i pentru v\u00e2nz\u0103ri de automobile.<\/p>\n\n\n\n

Xiaomi este listat la burs\u0103 la Hong Kong, cu Lei Jun r\u0103m\u00e2n\u00e2nd ca figur\u0103 central\u0103 de conducere \u0219i ac\u021bionar majoritar. Diviziunea automobil\u0103 func\u021bioneaz\u0103 ca o filial\u0103 independent\u0103, care r\u0103m\u00e2ne str\u00e2ns legat\u0103 de activitatea principal\u0103 a grupului.<\/p>\n\n\n\n

Ce aduce viitorul?<\/h3>\n\n\n\n

Pentru pia\u021ba de automobile european\u0103, lansarea anun\u021bat\u0103 \u00een Germania a Xiaomi este relevant\u0103 din mai multe motive:<\/p>\n\n\n\n

Produc\u0103torii auto germani \u0219i austriaci precum Volkswagen, BMW sau \u0219i furnizori din Austria care produc pentru industria automobil\u0103 european\u0103, se confrunt\u0103 cu o concuren\u021b\u0103 direct\u0103 pentru cote de pia\u021b\u0103 \u00een segmentul ma\u0219inilor electrice. Un SUV la pre\u021buri de intrare semnificativ mai mici ar putea cre\u0219te presiunea asupra pre\u021burilor modelelor existente. <\/p>\n\n\n\n

Consumatorii austrieci ca poten\u021biali cump\u0103r\u0103tori ar fi direct \u0219i pozitiv afecta\u021bi de sc\u0103deri de pre\u021b, \u00een timp ce furnizorii locali care fabric\u0103 componente pentru produc\u0103tori europeni ar trebui s\u0103 observe dinamica pie\u021bei \u00een urm\u0103torii ani pentru a participa la ea. <\/p>\n\n\n\n

Numerele exacte de v\u00e2nz\u0103ri, termenele de livrare \u0219i numele exact al modelului pentru pia\u021ba german\u0103 nu au fost confirm definitiv \u00een momentul relat\u0103rii.<\/p>\n\n\n\n

Surs\u0103: tz.de | Articolul original<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Un gigant chinez de electronic\u0103 care acum cinci ani nu construia \u00eenc\u0103 automobile, se preg\u0103te\u0219te s\u0103 dezordoneaze pia\u021ba european\u0103 de SUV-uri. Ce se ascunde \u00een spatele acestui lovitur\u0103 de pre\u021b?<\/p>","protected":false},"author":3,"featured_media":3792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\nMehr lesen: {url}\n\n{tags}\n#YANUS","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[1,20],"tags":[218,217],"class_list":["post-3784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europa","category-wirtschaft","tag-lei-jun","tag-xiaomi"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/09\/img_7507.jpg","_links":{"self":[{"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/posts\/3784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/comments?post=3784"}],"version-history":[{"count":1,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/posts\/3784\/revisions"}],"predecessor-version":[{"id":3793,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/posts\/3784\/revisions\/3793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/media\/3792"}],"wp:attachment":[{"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/media?parent=3784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/categories?post=3784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/tags?post=3784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}