{"id":3583,"date":"2026-08-18T20:37:04","date_gmt":"2026-08-18T18:37:04","guid":{"rendered":"https:\/\/yanus.at\/mehr-oesterreich-fuer-china\/"},"modified":"2026-08-18T20:37:04","modified_gmt":"2026-08-18T18:37:04","slug":"mai-mult-austria-pentru-china","status":"publish","type":"post","link":"https:\/\/yanus.at\/ro\/mehr-oesterreich-fuer-china\/","title":{"rendered":"Mai mult Austria pentru China"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">China a devenit unul dintre cei mai importan\u021bi parteneri economici ai Austriei. Cu toate acestea, rela\u021bia comercial\u0103 se dezvolt\u0103 din ce \u00een ce mai mult \u00eentr-o singur\u0103 direc\u021bie: Austria cump\u0103r\u0103 din ce \u00een ce mai multe m\u0103rfuri chineze\u0219ti, \u00een timp ce exporturile austriece c\u0103tre China scad. Dar tocmai \u00een aceasta const\u0103 \u0219i mari oportunit\u0103\u021bi de cre\u0219tere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen 2025, Austria a importat m\u0103rfuri \u00een valoare de 17,6 miliarde euro din China. \u00cen acela\u0219i timp, companiile austriece au exportat doar m\u0103rfuri \u00een valoare de 5,1 miliarde euro c\u0103tre China.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Volumul total al schimbului comercial de m\u0103rfuri dintre cele dou\u0103 \u021b\u0103ri a atins astfel 22,7 miliarde euro. Comparativ cu 2024, aceasta corespunde unei cre\u0219teri de aproximativ 9,2 la sut\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deosebit de semnificativ: importurile din China au crescut \u00een 2025 cu 13,8 la sut\u0103, \u00een timp ce exporturile austriece c\u0103tre China au sc\u0103zut cu 4,4 la sut\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cei mai importan\u021bi parteneri comerciali ai Austriei \u00een 2025<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u021aar\u0103<\/strong><\/td><td><strong>Exporturi<\/strong><\/td><td><strong>Importuri<\/strong><\/td><td><strong>Volumul comercial<\/strong><\/td><td><strong>Varia\u021bie fa\u021b\u0103 de 2024<\/strong><\/td><\/tr><tr><td>Germania<\/td><td>56,2 mld. \u20ac<\/td><td>63,3 mld. \u20ac<\/td><td>119,5 mld. \u20ac<\/td><td>+1,7 %<\/td><\/tr><tr><td>Italia<\/td><td>aprox. 12,6 mld. \u20ac<\/td><td>aprox. 12,4 mld. \u20ac<\/td><td>aprox. 25,0 mld. \u20ac<\/td><td>aprox. +4 %<\/td><\/tr><tr><td>China<\/td><td>5,1 mld. \u20ac<\/td><td>17,6 mld. \u20ac<\/td><td>22,7 mld. \u20ac<\/td><td>+9,2 %<\/td><\/tr><tr><td>Elve\u021bia<\/td><td>aprox. 9,9 mld. \u20ac<\/td><td>aprox. 11,0 mld. \u20ac<\/td><td>aprox. 21,0 mld. \u20ac<\/td><td>aprox. +27 %<\/td><\/tr><tr><td>SUA<\/td><td>12,9 mld. \u20ac<\/td><td>7,7 mld. \u20ac<\/td><td>20,7 mld. \u20ac<\/td><td>aprox. \u221213 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Volumul comercial = Importuri + Exporturi. Valorile sunt rotunjite. Surs\u0103: Statistik Austria\/WKO, 2025 provizoriu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Germania r\u0103m\u00e2ne cu o diferen\u021b\u0103 semnificativ\u0103 partenerul comercial cel mai important al Austriei. \u00cen spatele ei, dimensiunile sunt mult mai apropiate \u00eentre ele. China apar\u021bine, cu aproape 23 de miliarde de euro \u00een comer\u021b cu bunuri, grupului de v\u00e2rf al partenerilor comerciali austrieci cei mai importan\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diferen\u021ba decisiv\u0103 const\u0103 \u00eens\u0103 \u00een structur\u0103: Cre\u0219terea cu China este purtat\u0103 \u00een principal de exporturile chineze \u00een cre\u0219tere c\u0103tre Austria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>China nu mai este de mult doar fabrica lumii<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">China devine din ce \u00een ce mai puternic\u0103 \u00een acele domenii care au apar\u021binut \u00een mod tradi\u021bional punctelor forte ale industriei austriece. Ma\u0219ini, vehicule, electronic\u0103 \u0219i alte produse cu cerin\u021be tehnologice ridicate nu mai sunt furnizate de mult doar din Europa c\u0103tre China.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00centreprinderile chineze au devenit ei \u00eensele concuren\u021bi interna\u021bionali puternici.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u0103spunsul la aceasta nu ar trebui s\u0103 fie \u00eens\u0103 un comer\u021b mai mic cu China. Austria trebuie mai degrab\u0103 s\u0103 \u00eencerce s\u0103 v\u00e2nd\u0103 mai mult c\u0103tre China \u0219i s\u0103 extind\u0103 rela\u021biile economice \u00een noi domenii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alimente: Austria vinde prea pu\u021bin c\u0103tre China<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O mare \u0219ans\u0103 se afl\u0103 \u00een alimente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Austria a exportat \u00een 2025 pe plan mondial alimente \u00een valoare de aproximativ 13,3 miliarde de euro. C\u0103tre China au mers \u00eens\u0103 doar aproximativ 68 de milioane de euro din aceasta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceasta este surprinz\u0103tor de pu\u021bin \u0219i arat\u0103 ce poten\u021bial mai exist\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Austria va putea greu s\u0103 concureze la produsele de mas\u0103 doar cu cel mai mic pre\u021b. Pentru aceasta, exist\u0103 \u0219anse \u00een segmentul premium: produse lactate, ca\u0219caval, alimente biologice, confiserie, sucuri de fruct, vin \u0219i alte b\u0103uturi \u0219i alimente de \u00eenalt\u0103 calitate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Calitatea, siguran\u021ba alimentar\u0103 \u0219i provenien\u021ba pot deveni un avantaj competitiv. Austria ar trebui s\u0103-\u0219i pozi\u021bioneze produsele \u00een China mult mai puternic \u00een mod colectiv sub marca \u201eMade in Austria\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O oportunitate concret\u0103 o ofer\u0103 \u0219i filial\u0103 Raiffeisen din Beijing. Cu noul ei lider, ar putea sprijini \u00eentreprinderile austriece \u00een explorarea pie\u021bei chineze, crea contacte cu partenerii chinezi \u0219i ajuta la conectarea mai bun\u0103 a finan\u021b\u0103rii, distribu\u021biei \u0219i intr\u0103rii pe pia\u021b\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceasta este deosebit de important\u0103 pentru produc\u0103torii austrieci de alimente din sectorul privat. Pentru ei, dimensiunea \u0219i complexitatea pie\u021bei chineze, cerin\u021bele de reglementare \u0219i c\u0103utarea unor parteneri de distribu\u021bie de \u00eencredere constituie obstacole considerabile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 \u00eentreprinderile austriece, serviciile externe de comer\u021b \u0219i institu\u021biile financiare austriece colaboreaz\u0103 mai intens \u00een China, din succesele de export individuale ar putea ap\u0103rea pe termen lung structuri de distribu\u021bie mai mari \u0219i permanente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Turism: China nu a atins \u00eenc\u0103 nivelul din 2019<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De asemenea, \u00een turism se observ\u0103 un poten\u021bial de cre\u0219tere considerabil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cenainte de pandemia de coronavirus, China era una dintre cele mai importante pie\u021be de provenien\u021b\u0103 asiatice pentru Austria. \u00cen 2025, au venit din nou mult mai mul\u021bi turi\u0219ti chinezi \u00een Austria. Cu toate acestea, nivelul din 2019 nu a fost atins deloc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Turi\u0219ti chinezi \u00een Austria: 2019 vs. 2025<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong><\/strong><br><\/td><td><strong>2019<\/strong><\/td><td><strong>2025<\/strong><\/td><td><strong>Ver\u00e4nderung<\/strong><\/td><\/tr><tr><td>Ank\u00fcnfte aus China<\/td><td>ca. 1,0 Mio.<\/td><td>ca. 460.000<\/td><td>\u219954 %<\/td><\/tr><tr><td>Nop\u021bi de oaspe\u021bi chinezi<\/td><td>aprox. 1,5 mil.<\/td><td>aprox. 780.000<\/td><td>\u219948 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Surs\u0103: Statistik Austria\/Austria Werbung; valori rotunjite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Astfel, Austria a atins \u00een 2025 la oaspe\u021bii chinezi doar aproximativ jum\u0103tatea nivelului din perioada dinaintea pandemiei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acest lucru este cu at\u00e2t mai remarcabil cu c\u00e2t turismul austriac \u00een ansamblu a atins deja din nou valori record. Cu China, exist\u0103 o decalaj semnificativ.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doar o revenire la nivelul din 2019 ar \u00eensemna aproximativ 540.000 de oaspe\u021bi chinezi suplimentari \u0219i aproximativ 700.000 de nop\u021bi suplimentare pe an.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Austria nu ar trebui, totu\u0219i, s\u0103 \u00eencerce doar s\u0103 revin\u0103 la nivelul dinaintea crizei. Viena, Salzburg, Alpii, sporturile de iarn\u0103, lacurile \u0219i gastronomia ofer\u0103 condi\u021bii pentru a atrage semnificativ mai mul\u021bi oaspe\u021bi chinezi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deosebit de interesan\u021bi sunt c\u0103l\u0103torii individuali cu putere de cump\u0103rare \u0219i cei premium. Ei creeaz\u0103 valoare ad\u0103ugat\u0103 mult dincolo de industria hotelier\u0103: \u00een gastronomie, comer\u021b, transport, telecabine, muzee \u0219i evenimente culturale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru aceasta, Austria trebuie s\u0103 devin\u0103 mai vizibil\u0103 pe platformele digitale chineze \u0219i s\u0103-\u0219i pozi\u021bioneze ofertele mai strategic pentru pia\u021ba chinez\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cultura ca deschiz\u0103tor de u\u0219\u0103<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Austria posed\u0103 \u00eenc\u0103 un alt avantaj care nu poate fi complet reflectat \u00een nicio statistic\u0103 comercial\u0103: cultura sa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mozart, Filarmonicii din Viena, Opera de Stat din Viena, Klimt, Salzburg \u0219i Viena sunt m\u0103rci cunoscute \u0219i \u00een China.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acest capital cultural ar putea fi conectat mult mai puternic cu economia \u0219i turismul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concerte, expozi\u021bii, programe muzicale \u0219i educa\u021bionale, precum \u0219i cooper\u0103ri \u00eentre institu\u021bii culturale \u0219i educa\u021bionale austriece \u0219i chineze nu numai c\u0103 cresc notorietatea Austriei. Ele pot crea, de asemenea, interes pentru c\u0103l\u0103torii \u00een Austria \u0219i pentru produse austriece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cultura devine astfel deschiz\u0103tor de u\u0219\u0103 pentru turism \u0219i economie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nu mai pu\u021bin China, ci mai mult\u0103 Austria \u00een China<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">China apar\u021bine deja partenerilor economici majori ai Austriei. Rela\u021biile economice \u0219i re\u021belele exist\u0103 deci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acum este vorba s\u0103 le folosim mai bine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Austria trebuie pe de o parte s\u0103 reduc\u0103 dependen\u021bele strategice. Pe de alt\u0103 parte, ar fi economic miop s\u0103 nu exploateze mai intens oportunit\u0103\u021bile unuia dintre cele mai mari pie\u021be ale lumii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe l\u00e2ng\u0103 ma\u0219ini \u0219i tehnologie, alimentele, turismul, cultura \u0219i serviciile de \u00eenalt\u0103 calitate ofer\u0103 \u00een special poten\u021bial de cre\u0219tere suplimentar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strategia austriac\u0103 privind China nu ar trebui deci s\u0103 sune: mai pu\u021bin China.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ar trebui s\u0103 sune:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mai mult\u0103 Austro \u00een China.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Not\u0103: Fotografia articolului \u0219i articolul<\/em>g <em>au fost editate cu asisten\u021b\u0103 AI.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>China este unul dintre cei mai importan\u021bi parteneri comerciali ai Austriei. Totu\u0219i, \u00een timp ce importurile cresc puternic, exporturile Austriei scad. Alimentele, turismul \u0219i cultura ofer\u0103 mari oportunit\u0103\u021bi. Austria nu are nevoie de mai pu\u021bin China, ci de mai mult\u0103 Austrie \u00een China.<\/p>","protected":false},"author":4,"featured_media":3582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\nMehr lesen: {url}\n\n{tags}\n#YANUS","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[1],"tags":[],"class_list":["post-3583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europa"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/08\/9dddf548-5938-4a2d-984b-2054301ad001.png","_links":{"self":[{"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/posts\/3583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/comments?post=3583"}],"version-history":[{"count":0,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/posts\/3583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/media\/3582"}],"wp:attachment":[{"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/media?parent=3583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/categories?post=3583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yanus.at\/ro\/wp-json\/wp\/v2\/tags?post=3583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}