<\/p>\n\n\n\n
The evening performance at Yellow Crane Tower costs 120 yuan \u2013 almost twice as much as during the day. The money goes to the city government. The technology behind it comes from Aurora Digital Marketing.<\/p>\n\n\n\n
500 employees. Average age 25 years. Founded 2006 as an architecture firm. Today one of the leading companies for digital light shows worldwide.<\/p>\n\n\n\n
What Aurora does<\/strong><\/p>\n\n\n\n The company designs light shows for tourist destinations, train stations, airports. 1,000 kilowatts for a single show. Five hours of preparation. The system works with energy-saving technology.<\/p>\n\n\n\n The Yellow Crane Tower is one of China's most visited night excursion destinations \u2013 top 10 nationwide. Aurora is partly responsible for this. But that's not enough for them. Central Asia is the next target. After that: the world.<\/p>\n\n\n\n The competitive battle<\/strong><\/p>\n\n\n\n CrystalStone Digital Technology wanted to become the best company in China in this field. And went bankrupt. Many new companies are fighting for the leadership position \u2013 in China and worldwide.<\/p>\n\n\n\n According to their own admission, there is still respect for European design: \u201eEurope is more competitive in design \u2013 rich cultural connections.\u201c But this is not a compliment \u2013 this is a gap they want to close.<\/p>\n\n\n\n The new Silk Road<\/strong><\/p>\n\n\n\n China does not only export raw materials and technology \u2013 it exports experiences. Digital culture, light technology, tourism infrastructure. This is the new Silk Road: not made of steel but of light.<\/p>\n\n\n\n Aurora Digital Marketing lights up the Yellow Crane Tower \u2014 and wants to take it to the wider world<\/p>","protected":false},"author":3,"featured_media":1397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\nMehr lesen: {url}\n\n{tags}\n#YANUS","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[47,88],"tags":[],"class_list":["post-1389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-asien","category-kolumne"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-6.png","_links":{"self":[{"href":"https:\/\/yanus.at\/en\/wp-json\/wp\/v2\/posts\/1389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yanus.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yanus.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yanus.at\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/yanus.at\/en\/wp-json\/wp\/v2\/comments?post=1389"}],"version-history":[{"count":3,"href":"https:\/\/yanus.at\/en\/wp-json\/wp\/v2\/posts\/1389\/revisions"}],"predecessor-version":[{"id":3620,"href":"https:\/\/yanus.at\/en\/wp-json\/wp\/v2\/posts\/1389\/revisions\/3620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yanus.at\/en\/wp-json\/wp\/v2\/media\/1397"}],"wp:attachment":[{"href":"https:\/\/yanus.at\/en\/wp-json\/wp\/v2\/media?parent=1389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yanus.at\/en\/wp-json\/wp\/v2\/categories?post=1389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yanus.at\/en\/wp-json\/wp\/v2\/tags?post=1389"}],"curies":[{"name":"Working Paper","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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