{"id":1385,"date":"2026-05-01T13:13:08","date_gmt":"2026-05-01T11:13:08","guid":{"rendered":"https:\/\/yanus.at\/?p=1385"},"modified":"2026-05-02T18:43:56","modified_gmt":"2026-05-02T16:43:56","slug":"topgolf-wuhan-wie-ein-us-konzept-china-revolutioniert-und-chinesische-partner-uebernehmen","status":"publish","type":"post","link":"https:\/\/yanus.at\/en\/topgolf-wuhan-wie-ein-us-konzept-china-revolutioniert-und-chinesische-partner-uebernehmen\/","title":{"rendered":"Topgolf Wuhan: Wie ein US-Konzept China revolutioniert &#8211; und chinesische Partner \u00fcbernehmen"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Wien, April 2026 &#8211; Golf war in China lange ein Sport der Eliten. In Wuhan gibt es daher nur eine \u00fcberschaubare Anzahl von 3.000 Spielern &#8211; in einer Stadt mit 15 Millionen Einwohnern. Topgolf wollte das \u00e4ndern: erschwingliches Golf f\u00fcr alle, amerikanisches Konzept, chinesischer Markt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1181\" src=\"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/img_3530-3.jpeg\" alt=\"\" class=\"wp-image-1431\"\/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ein Konzept aus den USA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Topgolf ver\u00e4nderte die Regeln: Keine komplizierte Etikette, keine teuren Mitgliedschaften, kein ganzer Tag auf dem Platz. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stattdessen bietet man den Konsumenten ein multifunktionales Unterhaltungszentrum, wo Golf auf einer &#8222;Driving-Range&#8220; zur Freizeitbesch\u00e4ftigung wird. Das Vorbild daf\u00fcr  kam aus den USA, wo solche Zentren im ganzen Land existieren.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1181\" src=\"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/img_3530-3.jpeg\" alt=\"\" class=\"wp-image-1431\"\/><figcaption class=\"wp-element-caption\">Topgolf Driving Range in Wuhan<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Die \u00dcbergabe USA &#8211; China<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Topgolf investierte 30 Millionen US-Dollar &#8211; in das Grundst\u00fcck, das Geb\u00e4ude, Software und Hardware. Dort arbeiten jetzt \u00fcber 100 Mitarbeiter. Das amerikanische Unternehmen zieht sich langsam zur\u00fcck und  chinesische Partner werden das Gesch\u00e4ft fortf\u00fchren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das ist ein bekanntes Muster: Westliche Unternehmen \u00f6ffnen den Markt &#8211; und chinesische Unternehmen \u00fcbernehmen ihn dann selbst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Two Sides of Power<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Westliche Marken bringen Konzepte nach China. China lernt, adaptiert, kauft und verbessert die westlichen Konzepte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Fall von Topgolf hat eine vergleichsweise unbekannte Sportart jetzt in der Millionenstadt Wuhan Einzug gehalten und wird von Tausenden Menschen f\u00fcr ein umfangreiches Freizeitangebot genutzt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(kb)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>YANUS berichtet laufend \u00fcber die chinesische Wirtschaft und neue Entwicklungen und nahm auf Einladung von China-Pionier Martin S\u00f6r\u00f6s an einer Delegationsreise teil, die nach Wuhan, Xiangyang und Gucheng f\u00fchrte.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4.png\" alt=\"\" class=\"wp-image-1386\" srcset=\"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4.png 1000w, https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4-300x169.png 300w, https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4-768x432.png 768w, https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4-18x10.png 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Wien, April 2026 &#8211; Golf war in China lange ein Sport der Eliten. In Wuhan gibt es daher nur eine<\/p>","protected":false},"author":3,"featured_media":1386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[47],"tags":[],"class_list":["post-1385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-asien"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4-150x150.png","medium":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4-300x169.png","medium_large":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4-768x432.png","large":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4.png","1536x1536":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4.png","2048x2048":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4.png","trp-custom-language-flag":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4-18x10.png","colormag-highlighted-post":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4.png","colormag-featured-post-medium":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4.png","colormag-featured-post-small":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4.png","colormag-featured-image":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4.png","colormag-default-news":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4.png","colormag-featured-image-large":"https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4.png"},"magazineBlocksPostAuthor":{"name":"YANUS Editorial Office","avatar":"https:\/\/secure.gravatar.com\/avatar\/b487030a986b1d9d5c67155d60d81207922ca850833e12b088ef859f100684b2?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Wien, April 2026 &#8211; Golf war in China lange ein Sport der Eliten. In Wuhan gibt es daher nur eine","magazineBlocksPostCategories":["China &amp; Asien"],"magazineBlocksPostViewCount":55,"magazineBlocksPostReadTime":2,"magazine_blocks_featured_image_url":{"full":["https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4.png",1000,562,false],"medium":["https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4-300x169.png",300,169,true],"thumbnail":["https:\/\/yanus.at\/wp-content\/uploads\/2026\/05\/image-4-150x150.png",150,150,true]},"magazine_blocks_author":{"display_name":"YANUS Redaktion","author_link":"https:\/\/yanus.at\/en\/author\/kb\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/b487030a986b1d9d5c67155d60d81207922ca850833e12b088ef859f100684b2?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-47\">China &amp; Asien<\/a>","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Topgolf Wuhan: Wie ein US-Konzept China revolutioniert - und chinesische Partner \u00fcbernehmen - YANUS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yanus.at\/en\/topgolf-wuhan-wie-ein-us-konzept-china-revolutioniert-und-chinesische-partner-uebernehmen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Topgolf Wuhan: Wie ein US-Konzept China revolutioniert - und chinesische Partner \u00fcbernehmen - YANUS\" \/>\n<meta property=\"og:description\" content=\"Wien, April 2026 &#8211; Golf war in China lange ein Sport der Eliten. 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